As we are close to bottling our last round of ‘08 Petite Sirah as well as labeling all of the ‘08 Syrah and Blends, it dawned on me that we would like your input before we finalize our wine club program. We have been so closely focused on the vines, the fruit, the labeling and the bottling (which of course we should be uber focused on this right?) that we have forgotten to get your input on our wine club program
This got me thinking about the program we are offering and that maybe we should see what others think about it before we offer wine for sale. Therefore, I ran the club offerings by a few friends this past week and they all agree that we are starting out with a strong program, however, there are several things that stand out most for them like Free Shipping and Winemaker Events.
I believe the wine should speak for itself and not have to be sold to anyone. We are enthused about our wine and believe it is a limited release selection of reds that we want you to experience as well. So how does this sound for a wine club program:
§ Free shipping for all wine club members
§ Free membership
§ Two yearly shipments of 3, 6 or 12 bottles of wine shipped in April and November.
§ 20% off all ONX Wine purchases
§ Invitations to special wine maker dinners
I know this may sound a like other wine club programs however that is why we thought we would throw in the FREE SHIPPING part of the piece as that does not seem to be something that is commonly offered but could help people out a lot.
When I do online shopping, I won’t even order from a company unless the shipping is free otherwise I will just go and pick up the item in a store. Picky I know but in today’s economic environment I say why not get the best deal possible right?
So please let us know what you think as no great company is ever formed without the cooperative efforts of the community. Don’t worry we won’t judge just tell us honestly what you like about other programs you have been a part of as well as the not so great things they may have done. No need to mention names!
Oh and did we mention that we will be having some fun wine tasting parties in the next year to introduce our wines and wine makers. They should be a blast so get signed up to the club and newsletter if you want to be invited at www.onxwine.com